I am asked often "Why do I need professional photos to sell a home?" The answer is simple. Professional photography showcases your home (or listing) in the best way it can possibly look. It does not matter if the home is $40k or $4Million, professional photography sells homes quicker and for more money than those not professionally photographed. Who does not want to sell faster and get more money for the home at closing?
Below is an article written by professional real estate photography Harry Lim of Harry Lim Photography. (Read the original article HERE.) In this article Harry shows before and after photos of a home he photographed. He states that the home was previously on the market for 8 months with poor photography. After he photographed the home and the photos were uploaded, the home sold in 8 days.
I have had similar results right here in Klamath Falls. I have worked with a client that had a home north of Klamath Falls that was on the market for five years (yes, you read that right, 5 YEARS!!!) and after my professional photography they sold it in 3 weeks. Another agent had us photograph a home in Pine Grove and the day the photos went live on MLS they had 2 offers and accepted one of them the next day. PROFESSIONAL REAL ESTATE PHOTOS MATTER.
When looking at the before/after images, a few of the things you should consider and expect in your real estate photography are;
- Straight vertical walls - Walls in a home are straight up and down. They should be in the photography too.
- Properly exposed - An under exposed image can make a room look like a dark cave when it really is a bright airy space.
- Soft shadows - Shadows from all lights should be soft and not hard and defined. Look at a ceiling fan, can you see defined sharp edges on the ceiling or walls from the shadow of the fan? Yes? That is a hard shadow. No? That is a soft shadow. Softer shadows are more inviting to a room.
- Proper color balance - White walls should be white, simple enough right? What about a pumpkin colored room it should not look like mud.
- Wide but not too wide - An image should tell the story of a room but not be so wide that the features of the room are small and unnoticeable.
- Wide angle distortion - A draw back to a wide angle lens is that things on the outside of the frame look larger than life and things in the center look miniature. A good photographer will minimize this effect and record the room close to what it really looks like.
After Nearly 8 Months, Photos Help Sell Home in 8 Days
Posted on March 12, 2015 by Harry Lim Photography
See this house? It languished on the Orlando market for 224 days.
It’s no wonder; with a photo like that who would want to come see it? A new realtor took over – one who understands the importance of professional photography for his listings. I shot it on February 28 and delivered the images the next day on March 1. On March 10 he told me a buyer had made an offer. So by my calculation, I believe the contract came in sometime between March 1 and March 9. To put it another way, after almost 8 months on the market, the home was under contract within 8 days after I took new photos.
Now I can’t say the photos alone sold the home; credit must be given to the Realtor. But I have no doubt the photos helped. Take a look at some before and after shots:
For the living room shot, my original composition was a little tighter. The realtor asked me to pull back a little to show the hallway. I took his suggestion and I liked it. It opens up the room and gives you an idea of the space.
This is the second angle of the dining room. The first was a head on shot but this one shows you the foyer and room off to the left.
Isn’t it clear how having good images can attract more potential buyers? I am always amazed how most Realtors refuse to pay for professional photos. It’s something I’ll be writing about more in a future post.